Sellers who adopt deep sales behaviours are 2X more likely to exceed quota (LinkedIn, 2024). Deep sellers, dive deep, research the client and their industry to personalise outreach, and steer clear of those cold, blind pitches which are damaging.
Right now, only 18% of sellers worldwide are deep sellers, a massive 46% are still stuck in shallow waters. But here's the kicker: AI can help bridge that gap!
Sales teams that consistently overachieve their quotas are using AI tools already. The horse has bolted and now many of us are playing catch up.
AI powered tools such as good old ChatGPT can help us research prospects within 2 minutes flat, a task that used to take hours! AI tools are enabling us to adopt the habits of deep sellers with ease.
79% of sellers in Australia believe that those who use AI to research prospects and customers will excel in the future and want training on how to best use AI technology (LinkedIn)
My personal go to is Account IQ (by LinkedIn). LinkedIn, a seller's best friend, is not just for stalking your anymore—sorry, not sorry! With LinkedIn Account IQ, you've got the inside scoop on your prospects' strategic priorities, challenges, competition, key stakeholders and much more. Say goodbye to cookie-cutter outreach and hello to personalised messages that'll cut through the noise. This tool has saved me SO MUCH TIME!
Let's grab a virtual coffee here if you think there could be an opportunity to work together.