3 Failproof Sales & GTM Lessons from Donald Trump (yes you read that right!)

Well, this is a first—I never expected to be writing a blog about Donald Trump!

Love him or loathe him, there's no denying his ability to command attention, build a loyal following, and get millions to back him—despite controversy after controversy. While I’m not here to talk politics, there are some fascinating lessons for sales and GTM teams in his approach.

1. A Memorable Message Wins the Market

Marketing expert Maz Speaks (whose content has been viewed over 8 billion times!) makes a brilliant point:

Do you remember Joe Biden’s campaign message?👉 How about Hilary Clinton’s?

Most people can’t. But Trump’s?

Love it or hate it, you remember it. That’s the power of a simple, repeatable, and sticky message.

Action for sales & GTM teams: Can you create a clear, memorable message that your market instantly associates with you?

2. Stand for Something (Even If It’s Not for Everyone)

Jane Wurwand, Founder of Dermalogica, believes that being “vanilla” costs businesses money. She argues it’s better to have 20% of customers who LOVE you and 80% who don’t, rather than 100% who feel indifferent.

Trump? He takes a bold stance, and while it makes him polarising, it also strengthens his core base of raving fans.

Action for sales & GTM teams: You don’t have to be controversial, but you DO need to stand for something. What’s your strong stance that creates loyal customers?

3. Resilience

With multiple felony convictions, fraud cases, and even an assassination attempt, Trump just keeps going. Regardless of the obstacles, he refuses to back down from his goal.

Now, in sales, we (hopefully) won’t face quite that level of challenge—but we will deal with:

• Lost deals

• Tough competitors

• Setbacks and mistakes

Success isn’t just about skill—it’s about bouncing back.

Action for sales & GTM teams: What’s in your resilience toolkit? How do you handle rejection and setbacks?

These are just a few takeaways—but there’s more to learn. Dive into the full breakdown of how these strategies apply to sales and GTM teams. Read more here.